What is AEO (Answer Engine Optimization)?

AEO, also called GEO (Generative Engine Optimization), is the practice of optimizing your brand and content to be cited and recommended by AI answer engines such as ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews. It focuses on structured content, Q&A formatting, schema markup, and brand mentions across the sources AI systems trust.

Does AEO replace SEO?

No. AEO relies on foundational SEO tactics. AI engines draw on the same signals search engines do: crawlable sites, fast pages, structured data, authoritative links, and genuinely helpful content. A site that ranks well in classic search is far more likely to be cited in AI answers, which is why our 90/10 framework dedicates 90% of effort to proven SEO and 10% to AEO-specific tactics layered on top.

What is the difference between AEO and GEO?

They describe the same discipline. AEO (Answer Engine Optimization) emphasizes being the answer in AI assistants and answer boxes, while GEO (Generative Engine Optimization) emphasizes visibility in generative AI results. In practice the tactics overlap almost entirely, and we use the terms interchangeably.

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Our Services

Everything it takes to be found first.

Six disciplines, one goal: making your business the first result customers see and the first answer AI gives. Every engagement is custom, but it's all built from these pieces.

Technical SEO Local SEO Content Strategy Link Earning SEO Audits AEO / GEO ✦

01 — The Foundation

Technical SEO

Search engines can't rank what they can't crawl, and customers won't wait for a slow page. Technical SEO is the unglamorous work that makes every other tactic possible: clean architecture, fast load times, and a site that Google can read effortlessly.

We live in the details here. Core Web Vitals, render-blocking resources, crawl budget, canonical logic, and the structured data that tells search engines exactly what your pages mean. When the foundation is right, content and links stop pushing against friction and start compounding.

This is also where AI visibility begins. Answer engines crawl and parse your site the same way Google does, so a technically sound site is step one for both.

02 — Win Nearby

Local SEO

For most Canadian businesses, the most valuable customer is the one around the corner. Local SEO puts you in the map pack, at the top of "near me" searches, and in the local recommendations AI assistants now hand out.

We optimize your Google Business Profile end to end, build a reviews engine that earns trust on autopilot, and clean up the citations and local signals that decide who shows up first in your service area.

If you serve multiple communities, we build out location and service-area pages that rank in each one without tripping over each other.

03 — Earn the Click

Content Strategy & SEO Copywriting

Rankings come from answering real questions better than anyone else. We start with keyword and intent research to find the questions your customers are actually asking, then build a content plan that owns them one by one.

Every piece is written by humans who understand your industry, structured for both readers and search engines, and designed to convert. No thin AI filler, no keyword stuffing, no 2,000 words where 800 will do.

Well-structured, genuinely helpful content is also exactly what AI engines quote. Content built our way does double duty: it ranks today and gets cited tomorrow.

04 — Build Authority

Link Earning & Digital PR

Links are still how search engines measure trust, and brand mentions are how AI engines learn who the credible names in an industry are. We earn both the honest way: by giving publications, partners, and communities a reason to talk about you.

That means digital PR campaigns, expert commentary, local sponsorships and partnerships, and assets worth linking to. No link farms, no paid schemes, nothing that puts your domain at risk.

Authority compounds. Every quality mention makes the next ranking easier and makes your brand a safer bet for an AI engine to recommend.

05 — Know Where You Stand

SEO Audits

Before we recommend anything, we diagnose everything. Our audits cover the technical layer, content, authority, local presence, and AI visibility, then rank every finding by impact and effort so you know exactly what to fix first.

Every audit is delivered in plain language and ranked by impact and effort, a complete roadmap you could hand to any team, though we'd love it to be ours.

06 — The New Frontier

Answer Engine Optimization (AEO / GEO)

Millions of searches now end inside an answer. ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews respond directly, and the brands they cite win the customer before a website is ever visited. Optimizing for those answers is called AEO, or GEO (Generative Engine Optimization). Two names, same discipline: making your business the answer AI gives.

Here's what most agencies selling "AI optimization" won't tell you: AEO relies on foundational SEO tactics. Answer engines learn from the same web Google crawls. They favour sites that load fast, parse cleanly, carry accurate structured data, demonstrate real authority, and answer questions directly. There is no AEO shortcut that skips the fundamentals; a site that can't rank is a site that won't get cited.

That's why our 90/10 framework puts 90% of the effort into proven SEO foundations and layers the 10% of AEO-specific tactics on top, where they actually work.

The 10% is where we pull ahead: Q&A-structured content, entity and brand-mention building across the sources AI trusts, llms.txt and answer-friendly formatting, and monitoring how the major engines describe and recommend you, so we can correct and improve it.

Not sure which service you need? That's our job.

Book a free consultation. We'll tell you exactly where the opportunity is, what to fix first, and what it's worth.

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